Boysen KNOxOUT , One wall one new world
Paint A Wall, Cleaner Air for AllPlanting a tree is something a lot of people do to help protect the environment. In the very near future, painting a wall may be an even more effective way to do so.
While trees are a means to neutralize the carbon dioxide modern society produces, a revolutionary new paint from Boysen provides people with the means to neutralize the nitrogen oxides (NOx) they generate every time they use a motor vehicle.
As thecountry observes the 10th year anniversary of the passage of the Clean Air Act, the need to clean the noxious air of Metro Manila has never been more urgent. A study of the World Bank and Dept. of Environment and Natural Resources (DENR) estimates that up to 5,000 people die prematurely due to air pollution in the metropolis every year, accounting for 1 of every 8 deaths.
Boysen KNOxOUT, the first air cleaning paint in the world with CristalActiv technology, is also one of the only proven ways for people to take NOx out of the air. In the world’s largest air cleaning paint trial conducted at the Guadalupe MRT Station, the KNOxOUT painted on the station was found to be cleaning the exhausts of over 30,000 vehicles passing by the area.
“KNOxOUT not only provides every Filipino with a way to help protect themselves from the harmful effects of air pollution,” says Johnson Ongking, Vice President of Pacific Paints (Boysen) Philippines Inc. “It also gives everyone a chance to be part of the solution to air pollution.”
”Everytime we travel with a motor vehicle, we add things to the air that harm people. Painting a wall with KNOxOUT is one of the only ways to take out the NOx that we put in the air.”
“We have one world and we breathe the same air; therefore we have a common responsibility to improve its quality,”,h
e added. If everyone gets involved, we can neutralize our NOx emissions one wall at a time.”
Air Pollution Solution in a Can
It’s pretty ironic that paint, which has long had a reputation for fouling up the air, would provide a solution to the air pollution problem. But while KNOxOUT looks like an ordinary water based paint, it has a special ingredient – air cleaning titanium dioxide (TiO2), often referred to as a photocatalyst. When activated by light, it speeds up a chemical reaction that turns ordinary water vapor into free radicals that attack NOx and volatile organic compounds (VOCs), the two components of smog; and transform them into harmless substances.
The technology has been verified in several trials in Europe, but the Guadalupe MRT trial was the first in which an actual commercial pa
int was used. The Manila trial was overseen by Conexor, a Swedish environmental project management company and the Manila Observatory, the Philippines’ oldest scientific research institute and a leading authority on air quality studies in the country.
“KNOxOUT really changes the way you think of paint,” says Ongking. “Up to now, we’ve always painted to protect surfaces – a concrete wall, a metal roof, a wooden door. KNOxOUT goes beyond that to actually protect people from the ill effects of air pollution.”
“Today we define eco-friendly paints as those that do the least harm to people and the environment. Again, KNOxOUT takes that a step further – it actively improves the environment by lessening air pollution. While the coatings industry is focused on reducing VOCs of their paint formulas, KNOxOUT actually takes VOCs out of the air. KNOxOUT moves the benchmark of sustainable coatings from eco-friendly paints to eco-active paints.”
One Wall One World
“People have kind of accepted air pollutio
n as a fact of life,” notes Ongking. “They feel there’s not much they can do about it, because there really hasn’t been a way for people to clean the air.”
“KNOxOUT changes that. It gives people a way to fight back so they don’t feel powerless against air pollution anymore. That’s the idea behind the company’s One Wall One World Advocacy – a way to empower people to be part of the solution to air pollution, and not just being part of the problem.
”Everytime we trav
el with a motor vehicle, we add things to the air that harm people. Painting a wall with KNOxOUT is one of the only ways to take out the NOx that we put in the air,” he added. “It’s like planting a tree to neutralize our carbon footprint. Now we can paint walls to neutralize our NOx footprint. Every wall is a potential air purifier.”
Every little bit counts in the fight against air pollution. A study in Europe by APHEIS (Air Pollution and Health: A European Information System) found that even very small cuts in pollution can benefit health, and a recent Harvard University study found that people living in cities where air pollution decreased in recent decades saw their life expectancy incre
ase an average of five months as a result of cleaner air.
“We have one world and we breathe the same air; therefore we have a common responsibility to improve its quality. If everyone gets involved, we can neutralize our NOx emissions one wall at a time and make the air safer for all of us.”
To find out more about air Boysen KNOxOUT and to find out which companies and citizens are stepping up to clean our air check out www.onewalloneworld.com.